Marketing and Advertising

The Science of Marketing

The aim of marketing is to steward your brand and position your product and services appropriately in the marketplace. We help you identify your most profitable customer segments and build a strategy to communicate with them most effectively.

Marketing science accomplishes these goals while keying in on your organizational strengths. The EMG team has decades of experience in marketing strategy and brand stewardship ranging from global brands to local businesses. Marketing is

The Art of Advertising

Once marketing objectives are carved out, creative development has to power to propel or the ability to stifle your strategy’s success. Creative ideology is just the beginning, execution must be flawless to ensure full targeted exposure and effectiveness among your target audience.

EMG’s in-house creative team works closely with the strategic team to optimize creative execution to ensure that major brand tones and objectives are not lost or compromised.

The EMG creatives also have extensive input into strategic formulation of objectives which allows for a positive creative-stragegic tension that refines campaigns into stunning, culturally engaging works of art.

Marketing is about getting knowing your customers building a relationship with them. To communicate effectively, you need a voice that represents your brand and company values in a way that resonates with customers. Your voice is determined by the design and tonal elements used in consumer-facing advertisements and communication pieces. Not making any sense? We are committed to educating and establishing ownership within each client to ensure a strategic plan that has the most important player on board: you.