Broadway’s only loyalty program, Audience Rewards wanted to evolve their brand and website without heavily relying on commonly used theatrical colors and visual cues. EMG delivered a fresh, new brand identity for their already established national brand, with a modern, colorful edge that breathed life and renewed interest into the program.
EMG also provides on-going branding, marketing and partnership development support for this growing loyalty program. EMG brought US Airways to the table as a new program partner, and also provides on-going web development support for Audience Rewards’ co-branded pages with Best Buy, Starwood Hotels & Resorts, Delta Airlines and Amtrak.
Website: AudienceRewards.com
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