How Consumers Interact with Brands on Facebook

An interesting study was released by Constant Contact recently, which describes the common consumer behaviors on Facebook when interacting with brands.

The highlights are embedded below:

Source: http://mashable.com/2011/09/12/consumers-interact-facebook

To Tweet or Not to Tweet?

Twitter: the undeniable force that all businesses must address in one way or another. Some view it as the mecca of human connectedness, while others feel it’s yet another foray into the day-to-day details of your personal and professional bubbles. Whether you’re a tenacious tweetaholic or an avid avoider, as a business you are forced to make a decision on what to do with the persistent little blue bird. Read more →

Getting the Most Out of Your Advertising & Marketing Agency

The relationship you have with your advertising and marketing agency (AMA) is critical and unique. A healthy agency relationship means you entrust them with your brand and your image in the eyes of your clients and potential customers; they are responsible for ensuring that every communication piece placed in front of your customer is your best, carries on the dialogue, and enhances your relationship with your clients. Read more →

Four Web Coding Rules to Maximize ROI

Poorly coded web assets hinder campaign performance. Additionally, sloppy code can cost thousands of dollars in consultant fees and lost consumer confidence and response. While most mainstream web users are often unaware of the strategy and work required to make a website function properly, all are intolerant when the same code is broken. All the beauty and elegance in the world will never compensate for the ugliness of improper rendering. The aim of this article is to illustrate the importance of Read more →

Staying in Front of Your Customers

Tough times call for drastic measures. A natural reaction to the current economic downswing was for companies to counter a drop in revenues by cutting costs wherever possible. The result meant that many companies’ marketing budgets were substantially cut and their staff was reduced to a skeletal crew. Read more →

Jim Umberger Makes 40 Under 40 List

EMG Principal, Jim Umberger was recently chosen as one of Palm Springs Life Magazine’s 40 Under 40 finalists! Here’s an excerpt of the article:

According to Jim Umberger, life is about “following your passion.” After 20 years working in corporate marketing, he left to follow his own passion through his marketing agency, where “everyone works from home” and clients are national and global. Read more →