Engage Marketing Group, full service marketing solutions provider.

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Services

Full-service marketing solutions that are results oriented.

We provide strategic solutions that are targeted, relevant and measurable. If our clients have not achieved their marketing goals, then we have not succeeded. Our team is skilled and seasoned, and we are passionate about providing innovative and impactful marketing programs that build out client’s businesses. And we do it in the most cost-effective ways possible.

We specialize in:

For every business hurdle, there's a solution; we are passionate about discovering the most effective methods for acheiving your organization's goals.

Capabilities

Marketing Strategy & Consulting

We build integrated marketing programs that leverage the right mix of tactics and channels for maximum exposure and response. Public relations, traditional media, print, interactive and social media are infused with database marketing and CRM techniques to create powerful campaigns with quantified projections that are measurable.

CRM & Loyalty Marketing

Customer Relationship Management and Loyalty Marketing are about building meaningful (and profitable) relationships, one brand impression at a time. We believe creating a genuine, one-to-one dialogue with your customers is the right approach. Ask your customers what they want, then deliver beyond their expectations. Make it easier to do business with you, recognize what they mean to you, and reward them in a relevant way. It’s not rocket science.

Interactive & Web Design

The Web is your opportunity to shine in the digital world; millions of viewers and potential customers await your impression. With our Flash capabilities, knowledge of dynamic content management systems and expertise in social media, we develop sites and rich media that allow our clients to achieve their marketing goals with tighter timelines and smaller budgets. If there's a technology on the web, chances are we've worked with it. Our interactive designs focus on sleek design, standards compliance (CSS/XHTML), simplicity, beauty, and rock-solid creativity; each focus is catered to meet your specific interactive and web marketing needs. Most importantly, we make sure your online assets complement your offline content so all channels work together to go farther than they would alone.

Branding & Creative Development

Whether it's a start-up company or a re-brand, we help clients create a foundation - their identity. We understand how important brand impression is in first attaining and then retaining a target audience. Our experience with global, national and local brands is utilized in developing the right voice and face for each client, and stewarding the evolution of that brand over time.

Direct Marketing

For both business-to-business and business-to-consumer, we create direct mail and print campaigns with a strong call-to-action, providing a clear method of observing response rates. We support these campaigns with viral marketing efforts and call center expertise, giving clients a complete direct marketing solution.

Social Media Strategy & Placement

From Facebook to Twitter and everything in-between, we can make sense of the rapidly evolving social media landscape that leaves most business owners in the dust. With world-class social channel experts on our team, we have the knowledge and experience to craft your social media strategy to achieve tangible results. Just having a website is rarely enough to succeed online; boost your web traffic count and build your business with a carefully constructed social media plan and implementation strategy.

Brand Experience

Here are some brands we've worked with:

About Us

Full spectrum marketing provider from concept, to creation, to customer.

We are a group of professionals with over 150 years of marketing experience spanning many industries and diverse campaigns. Founded on the core principles of integrity, excellence, and creativity we house the talent and expertise to accomplish your loftiest business goals on time and within budget. Learn more about our team here.

Successful when you thrive.
Our success is directly tied to the sustained success of our clients. We aim to build collaborative partnerships that keep long term objectives in mind while identifying short term benchmarks. Marketing is a frame of mind, not just a single campaign; and we are ready to partner with your organization to make results-driven marketing part of your standard operating procedure.

Community focused.
As a company, we strongly believe in contributing to our community. We often partner with non-profit organizations to meet their needs while remaining mindful of budget. Beyond offering a deeply discounted NPO rate, we also purpose to perform services on a pro-bono basis.

Eager to collaborate.
Nobody knows your business better than you. We rely on you to educate us on your business model, target customers, and competitive strengths; then we craft a strategic marketing plan designed to leverage your strengths and translate ideas into real results. We start with a ‘Blue-Sky’ session where our creative team and strategists extract the freshest, newest ideas to meet your goals. You get to focus on your core business while we work to build it.

Our Culture

We're passionate about...

Character + Integrity = Trust.
We believe that trust is the foundation of a good working relationship and integrity is how you get there. To earn it, retain it and give it in return is what allows us to provide the best marketing solutions for our clients. You can expect honest service that is priced fairly with your best interests in mind. We are committed to building a long term relationship with our clients that is based on trust.

Collaboration + Communication = Creativity.
Creative greatness stems from teamwork. We strive to partner with our clients and each other to distill every creative thought into the best possible solution. This means that no idea is sacred and no concept is out of bounds; we expect all employees to work with creative and professional conviction, never settling until the best possible solution is discovered. Through clear communication and healthy collaboration, brand new concepts are born. By earnestly learning your business, we view your objectives clearly through our lense of experience and creativity to provide the world-class client service you deserve and expect.

Fun!
We enjoy what we do...which is why we do it! You will always get friendly service with professionalism.

Team

Jim Umberger, Principal/VP Strategy & Account Management

Email: jim.umberger@engagemg.com

Jim is an accomplished entrepreneur and executive leader with a consistent track record of marketing success in start-up, corporate and global agency environments. He has more than 15 years experience in strategic planning, loyalty and relationship marketing, with substantial experience in the hospitality industry. Most recently, Jim was Vice President of Marketing at Starwood Vacation Ownership (SVO) where he built the National Marketing Team from one person to an integrated team of 24 in five years with P&L responsibility for a multi-million dollar budget. He was responsible for leading and developing all marketing disciplines. Previous to SVO, Jim worked at OgilvyOne Worldwide, where he was one of four directors selected to lead the build and launch of the award-winning Starwood Preferred Guest loyalty program for Starwood Hotels & Resorts Worldwide. Jim holds a BA from the University of Wisconsin-Eau Claire and an MBA from the Graziadio School of Business and Management at Pepperdine University. He lives in La Quinta, CA with his wife and three children.

Ryan Frederick, Principal/VP of Interactive Design

Email: ryan.frederick@engagemg.com

Ryan has more than 9 years of experience managing creative projects and teams with complex objectives and tight timelines. Ryan founded Engage Media Group in 2005 as an avenue to help clients translate their business objectives into concrete marketing strategies for the web. At EMG, Ryan manages a team of creative professionals and web developers to accomplish complex goals that span the latest web technologies. His technical experience ranges full scale Content Management System integration and database architecture to dynamic Flash development and accessibility. Ryan launched his career as an Energy Conservation Manager for the State of Washington where he managed retro-commissioning and energy reduction projects; he has also received the distinguished LEED certification in New Construction. Ryan holds a BA in Business Management and Marketing from the University of Washington. He lives in Palm Desert, CA with his wife.

Lindsay Willis, Director of Research

Email: lindsay.willis@engagemg.com

Lindsay has 25 years of experience conducting qualitative research for both global and national brands. She previously held the position of Vice President at Custom Research, Inc, one of the most respected research companies in the world. (Acquired by GfK Custom Research). Over the years, Lindsay has worked with brands including American Express, UnitedHealthcare, SuperValu stores, Starwood Hotels, and Procter & Gamble. Lindsay holds a BA from the University of Minnesota.

Liat Myers, Director of Social Media

Email: liat.myers@engagemg.com

Liat Ashkenazi Myers is a Senior Marketing Professional with 15+ years of global experience. She has worked for and with leading companies in the pharmaceutical, hospitality, consumer products and entertainment industries. In recent years she has focused on the power of social media to drive a brand’s relationship with customers - advising on strategy, tools and techniques. Liat has educated c-level executives on opportunities within social media and designed strategies for customer acquisition, relationship management, and reputation shift. She has guided clients such as RCI/Wyndham Hotels, Big Apple Circus, Stonyfield Farms and Nutrifacts, Inc on how to make best use of Facebook, Twitter, Wikipedia, blogs, iPhone apps, and sharing tools. After 13 years of living in the heart of Manhattan, Liat, her husband Allan, and their 2 adorable kids (Noah and Ellie), moved to Cobble Hill, Brooklyn; all the conveniences of Manhattan without the crowds!

Katherine Chambers, Account Director

Email: katherine.chambers@engagemg.com

Katherine Craig Chambers has over ten years of marketing experience with a proven record of thought leadership and innovative thinking in her field. She has had the privilege to work for large Fortune 500 companies, small start ups, and non-profits. Katherine has extensive experience in global hospitality working for leading companies such as Le Meridien Hotels & Resorts and Starwood Hotels & Resorts Worldwide where she focused extensively in the emerging opportunities of online marketing and distribution beginning in the late 1990s. While with Starwood Hotels, she held various positions across the portfolio in interactive marketing, online distribution strategy, and B2C partnerships and promotions. Additionally, Katherine led all B2B marketing for the launch of Starwood’s newest brands, aloft and element hotels. Most recently, Katherine was the VP of US Marketing for HomeAway, Inc. based in Austin, Texas where she managed a team of 11 and led all traveler marketing efforts. Katherine relocated to Houston fulltime in the Spring of 2009 to be with her husband and their new daughter (no more weekly commutes). She has a BA from the University of Virginia and in her spare time enjoys practicing and teaching yoga.

Carolyn Henson, Senior Creative Director

Email: carolyn.henson@engagemg.com

Carolyn has over 16 years experience on the creative side of marketing with success in start-up, corporate and global agency environments. Before Engage Marketing Group, Carolyn was founder and Creative Director of 5 Oceans Creative, offering marketing solutions for companies in the Twin Cities and Chicagoland areas. Previous to 5 Oceans, Carolyn was Creative Director at OgilvyOne Worldwide in Minneapolis, where she managed a team of creative professionals and directed work on the Starwood Preferred Guest international account. She has extensive experience in loyalty marketing and direct marketing creative, including such clients as Northwest Airlines WorldPerks® Sam Goody Replay®, Marshall Fields Regards® and JetBlue TrueBlue® programs. Carolyn holds a BA in Design and Communications from the University of Iowa. She lives in Chicago, IL with her husband.

Megan Mikles, Account Manager/Senior Copywriter

Email: megan.mikles@engagemg.com

Megan is an award-winning, dynamic copywriter and successful account leader with a diversified background in both agency and in-house roles. Prior to joining EMG, Megan was Director of Program Development for Starwood Vacation Ownership where she built and led a team of talented print and interactive copywriters as well as a regionalized account management team. She was responsible for crafting engaging copy, while maintaining consistency with multiple brands across all applications company wide. In addition, she redefined process and oversaw streamlined program production resulting in substantial improvements to the bottom line. This role was created for Megan’s unique ability to collaborate with marketing leaders and seamlessly translate strategy into creative direction. Megan has been a copywriter for Marriott Vacation Club International, Marketing Manager for Fripp Island Resort in Beaufort, South Carolina; and Sr. Copywriter/Account Executive for a regional advertising agency in Fayetteville, Arkansas. She has worked with brands such as Marriott, Ritz-Carlton, St. Regis, Sheraton, Westin, Safeway, Winn-Dixie, Kraft, Procter & Gamble, Walmart, Sam’s Club, Tyson Foods, Cargill Foods and Cobb-Vantress. Megan holds a BS in Journalism, Ad/PR from the University of Arkansas. She now lives in Orlando, Florida with her husband Steve and their daughter Peyton.

Pam McLean, Art Director/Director of Photography

Email: pam.mclean@engagemg.com

Pam is a commercial photographer and creative director who specializes in the hospitality and tourism industries. The grand-daughter of a photographer, Pam grew up immersed in the photography business, winning her first award at age 10 and nationally published by the time she reached high school. Having shot for such renowned brands as Westin, Sheraton, the Luxury Collection and St. Regis, Pam has traveled the world shooting experiential lifestyle, food and travel. She also has shot for many national magazines, including Islands, Garden Design, Florida Travel & Life and Destination Weddings & Honeymoons. In addition to shooting, Pam is also an experienced Producer and has organized and executed photo shoots in locations from the jungles of Mexico to the chilly slopes of the Rocky Mountains. She can handle all aspects of organizing a shoot including shot list ideation, planning, permitting, casting and shooting. Before deciding to concentrate on photography, Pam was an Art Director working in the tourism and real estate markets. She has designed everything from restaurant menus to hotel displays for Westin Hotels as well as advertising campaigns for real estate clients like the Town of Seaside Florida and Arvida St. Joe's Watercolor Resort. Pam was responsible for designing the look and feel for Westin's Vacation Ownership division and handled all aspects of directing their branded campaign. Pam holds a BFA in Commercial Photography and another BFA in Advertising Design, both from the University of Montevallo. She currently resides in Orlando Florida when she is not traveling to her next destination.

Jeff Marsh, Photographer

Email: jeff.marsh@engagemg.com

Jeff is an accomplished photographer of landscapes, people, and live action. He has worked with some of the biggest names in entertainment and sports including Kenny Chesney, Ryan Moore (PGA Golfer), Miranda Lambert, Sugarland, Montgomery Gentry, and Fitz in the Morning (Seattle's premier radio personality). Jeff has continually displayed super-human photography skills that have and will continue to exceed client's expectations. When people see his work, Jeff garners a whole spectrum of reactions including amazement, cheer, laughter, and even tears (no joke, just take a look at his wedding work). Jeff is a priceless addition to the EMG team as he not only brings talent, but superior customer service and speed. To see Jeff's work, check out his blog and portfolio. In his spare time, he scales the peaks of Washington (camera in hand), and explores the farthest reaches of the Northwest. Jeff is an avid golfer and spent a season touring with Ryan Moore on the PGA tour as his caddie and friend. Jeff lives in Bonney Lake, WA.

Jordan Brokaw, Production Intern

Creativity is Jordan's native language. He brings to the team an eye for what's fresh, new, and trend-setting. He has a background that includes 5 years of video production and editing, more band memberships than you can count on both hands, even more songs written, and a recent passion for short stories and classic American literature. Jordan can take an idea and translate it into gold on the silver screen (or a computer monitor, at least). He's our resident rock star, comedian, film buff, eccentric director, literary critic, fashion hipster, and movie star. One conversation with him, and you'll know exactly what we mean. Jordan has (nearly) completed a degree in Media Production and currently sings and plays lead guitar for Wake the Giant, an upcoming band with all it's priority in helping people in need. Jordan lives in Puyallup WA.

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